Tropical General Investments (TGI) Group, with leading brands in consumer goods, has introduced a budget pack of its rice product, called Big Bull.
Across shops, superstores and open markets, Big Bull Rice budget pack has been embraced by consumers who crave good quality, affordable, and hygienically packaged rice.
Emmanuel Ejiofor, a dealer in Lagos, noted: “Who will not like rice as well packaged as Big Bull budget pack?” he asks.
Ezekiel Mustapha, a student of University of Ibadan, said Big Bull Rice is a household name due to its quality, affordability and satisfaction.
“The Big Bull N100 pack has addressed my hygiene and quality concerns, my desire for convenient portion control and affordability,” he added.
Chief Marketing Officer, TGI Group, Mr. Probal Bhattacharya, expressed delight with the feedback received so far from consumers, stressing that the Big Bull Rice N100 pack size has captured consumer affection by being value maximizing and innovative.
“At the price point of 100 Naira, we were confident that the pack was capable of delivering excellent value for consumers looking for healthier choices and upgrading to packaged rice.
The convenient portion size and attractive price is driving popularity of this innovative offering amongst consumers desirous of good quality, safety and the great taste of home-grown ingenuity” he noted.
For the growing tribe of consumers who have made it their preference, it is a win-win choice as they can be assured that the N100 pack size contains the same high-quality Big Bull Rice is renowned for with its high swelling index for satisfaction, low glycemic index of carbohydrate, Protein, high fibre content as well as essential vitamins B1, B2, B3.
Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B vitamins, Iron, Dietary Fibers and Protein, with a low Glycemic Index for healthy consumption. Big Bull is the ideal choice for a great-tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly pack sizes nationwide.
Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.
