YOUTH-CENTRIC! Unga Group Moves Into General Food Products To Feed East African Youths Better

YOUTH-CENTRIC! Unga Group Moves Into General Food Products To Feed East African Youths Better   

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To serve East Africans better, Unga Group Holdings Ltd, one of the largest millers in East Africa with a heritage of over a century in grain milling, has assembled its world-class product development team for a successful planning and implementation of the group’s proposed transition into the general food market.

Unga which is listed on the Nairobi Security Exchange supplies a variety of products ranging from wheat flour products to maize meal, porridge, pulses, and rice to Kenya and east African countries.

In a statement, Joseph Choge, the Groups managing director said the planned transition is also aimed at meeting emerging consumer preferences and demands, especially with the increasing urban youth population.

“Looking ahead, we have observed changing consumer purchasing habits, particularly among younger consumers who prefer convenient, nutritious foods that are easy to prepare while also being healthy,” said group managing director Joseph Choge in the firm’s latest integrated report

According to Unga, the company is ready for the shift and has assembled a new product development team to manage the transition.

Unga Group Plc is committed to best corporate governance practices.

 All these are in line with the group’s purpose which says: “ Our organizational culture defines who we are and how we work to ensure that we deliver on the expectations of our customers and other stakeholders, whilst living our STRICT core values to achieve our vision and mission.”

UNGA Limited is an affiliate company of UNGA Holdings and is one of the largest millers in East Africa with a heritage of over a century in grain milling. By the 1970s, UNGA Limited had become the largest grain miller in East Africa.

The group strives to provide a variety of superior human nutritional products ranging from wheat flour products to maize meal, porridge, pulses, and rice.

Variety of nuts: walnut, hazelnut, cashew, peanuts, pine nuts and other

The company affirms: “Our range of wheat and maize products are versatile to suit the needs of our customers. They are made from the finest and carefully selected grains to ensure that they offer superior nutrition to our customers. Our range of pulses and rice products are well preserved to ensure that they maintain their natural richness and nutrition right from harvest to packaging.”

“We accomplish all this by paying attention to detail and striving to ensure quality consistency so that we offer the very best to our customers,” the group said.

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Queen Nwabueze nee Eugene is experienced public relations strategist, media relations expert, content marketer and digital marketer - the quadruple skills it takes to manage any reputable brand in today's world.
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