Nigerians’ pasta consumption has increased by 320 per cent in the last year, insights by Glovo Nigeria reveal.
According to Mrs Lamide Akinola, General Manager, Glovo Nigeria, on Wednesday in Lagos, Nigeria also witnessed a 320 per cent increase in units delivered via Glovo.
This development, she said, makes the country the third-fastest-growing country in the world for pasta consumption, behind Kyrgyzstan and Tunisia.
Akinola noted that in the past year, Glovo delivered one pasta dish every four minutes, unveiling the nation’s deep-seated love for the cherished Italian dish.
She noted that despite its Italian origins, it has captured the hearts of Nigerians with its taste and versatility.
According to her, the top five most consumed pasta recipes in Nigeria included, Stir-fried pasta (with Nigeria ranking #1 globally at 97% consumption), Salad Pasta, Beef Pasta, Jollof Pasta (with Nigeria ranking #1 globally at 96% consumption) and Chicken Pasta.
“As the world comes together to celebrate World Pasta Day, Glovo has recorded an impressive delivery rate of one pasta dish every four minutes.“ This data unveils the nation’s deep-seated love for this cherished dish.
“Glovo also witnessed a 173 per cent surge in customers placing pasta orders, making Nigeria the leading country globally in terms of the frequency of purchases,” she said.
The Glovo MD disclosed that lunchtime took the crown as the preferred time for consumption of the delica among Nigerians.
She noted that with a 27 per cent increase compared to the global trend, 12 pm appeared as the highest pasta consumption time, signifying a lunchtime affinity.
This, Akinola said, was a unique difference from the global trend where pasta peaks during dinner hours, typically around 8 p.m.
“Pasta consumption is notably linear throughout the week, with Thursday emerging as the peak day, accounting for 16 per cent of the weekly consumption.
“Interestingly, weekday consumption (Monday to Friday) surpasses weekend consumption by 28 per cent.
