HarvestFresh Unveils New Fruit Processing Unit In South Africa

HarvestFresh Unveils New Fruit Processing Unit In South Africa

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HarvestFresh, a large commercial fresh produce agro-processor in South Africa, has launched a new processing facility, doubling its production capacity.

The increase in capacity of the processing facilities seeks to enable the company keep up with growing demand of its produce mainly from its major clients i.e. Freshmark, Pick n Pay, Woolworths and Spar, among others.

The company’s main product is ready-to-eat leafy green vegetables and salads i.e., lettuce, spinach, kale, cabbage, broccoli, cauliflower, carrots, spring onions, leeks, and herbs.

Most of the produce is grown in soil from seven different locations while the remainder is hydroponically grown.

The company is a significant contributor to job opportunities as it employs over 500 full time employees. An additional 250 seasonal workers are hired depending on seasonality requirements.

The recently launched processing facility is envisaged to provide more permanent jobs over the next few years with the goal of also supporting more small-scale farmers.

A member of the Thebe Investment Corporation Group of companies, HarvestFresh is located in Meyerton in the Midvaal District Municipality. The food company was founded in 1994 by George and Tracey Maxted, and has since become a major supplier of quality fresh produce in South Africa.

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Queen Nwabueze nee Eugene is experienced public relations strategist, media relations expert, content marketer and digital marketer - the quadruple skills it takes to manage any reputable brand in today's world.
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