ICONIC BRAND, BLUE BAND INTRODUCES A 21-DAY BREAKFAST DIARY WITH SCHOOL CHILDREN
One of the most popular magarine brand in Africa, Blue Band,is encouraging children in school to start their day with a good, nutritious breakfast. The Upfield West Africa iconic brand introduced the Good Breakfast challenge to promote healthy living among kids. The 21-day breakfast challenge is expected to help the kids understand the benefits of Blue Band spread and why it should be included in their everyday breakfast.
According to the marketing manager, Titilope Reju, she said “The Blue Band Good Breakfast Challenge is a behavioural change program for school-going kids whereby we aim to educate them on the importance of a healthy breakfast and how this impacts their school performance. We have a target to reach a 100million kids” says Titilope.
The kids are also taught how to make a Sandwich using the Blue Band spread, after which they recreate the meal. Then after 21 days of sticking to the breakfast diary, each child is rewarded with exciting gifts.
Blue Band, and its parent company, Upfield, are targeting over 1 million children across Africa and Asia.
