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ICONIC BRAND, BLUE BAND INTRODUCES A 21-DAY BREAKFAST DIARY WITH SCHOOL CHILDREN
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One of the most popular magarine brand in Africa, Blue Band,is encouraging children in school to start their day with a good, nutritious breakfast. The Upfield West Africa iconic brand introduced the Good Breakfast challenge to promote healthy living among kids. The 21-day breakfast challenge is expected to help the kids understand the benefits of Blue Band spread and why it should be included in their everyday breakfast.
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According to the marketing manager, Titilope Reju, she said “The Blue Band Good Breakfast Challenge is a behavioural change program for school-going kids whereby we aim to educate them on the importance of a healthy breakfast and how this impacts their school performance. We have a target to reach a 100million kids” says Titilope.
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The kids are also taught how to make a Sandwich using the Blue Band spread, after which they recreate the meal. Then after 21 days of sticking to the breakfast diary, each child is rewarded with exciting gifts.
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Blue Band, and its parent company, Upfield, are targeting over 1 million children across Africa and Asia.
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